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How is Shop Clues able to sell gold coins at a price lower than the current MCX price?




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Each company sets aside funds for various operations of its company, like operations, promotions, etc. This may differ depending on type of company.

When companies like Shopclues offer discounts like these, they get funded from the promotion money and the seller may be getting his full payment. So the seller is selling the product at MRP (which you can see in invoice) , Shopclues is getting promoted and you get a cheaper product.